Data We Collect From You
In order to operate the STEER Platform and to provide You with information about products or services that may be of interest to You, We may collect “personal information” (i.e. information that could be used to contact You directly (without using the STEER Platform) such as full name, postal address, phone number, credit/debit card information, or email address) or “demographic information” (i.e. information that You submit, or that We collect, that is not personal information; this may include, but is not limited to, zip code / postal code, hometown, gender, username, age/birth date, browsing history information, searching history information, and registration history information). We will also collect the contact information of Your friends, if You choose to connect Your contacts and address book information with STEER and Your login credentials to Your social network accounts, such as Facebook, if You choose to connect those accounts with your STEER account. You represent and warrant that You have the authority to provide Us with any such contact information. Demographic information is divided into two categories:
- “non-public information”, which consists of ride transaction information and one-on-one communications between You and other users of the STEER Platform; and
- “public information”, which consists of all other demographic information.
Please note that nowhere on the STEER Platform do We knowingly collect, keep or maintain personal information from children under the age of 18, as We require that all users represent to Us that they are at least 18 years old.
How We Use Personal Information
We use Your email address and Your other personal information to help Us efficiently operate the STEER Platform, to contact You in connection with Your transactions and other activities on the STEER Platform (including, but not limited to, confirmation emails, or important news that could affect Your relationship with STEER), to forward trip information to You from other Users, to forward trip information from You to other Users, and to contact You and others to suggest potential matches. We use Your contact information to find and connect with Your friends (when instructed by You). These types of communications are known as “Operational Communications.” In some cases, Operational Communications may also contain commercial messages, such as banner ads and special offers.
To operate the STEER Platform, including processing Your transactions and supporting Your activities on the STEER Platform, We may share Your personal information with Our agents, representatives, contractors and service providers so they can provide Us with support services such as email origination, receipt or support services, customer relationship management services, and order fulfillment. We require these entities not to use Your information for any other purpose.
By purchasing, or registering or making reservations for, products or services offered or sponsored by third parties on the STEER Platform, or electing to receive communications (such as emails or material by mail) or electing to participate in contests, sweepstakes or other programs (such as discount or rewards programs), offered or sponsored by third parties on the STEER Platform, You consent to Our providing Your personal information to those third parties. Those third parties may use Your personal information in accordance with their own privacy policies. You will need to contact those third parties to instruct them directly regarding Your preferences for the use of Your personal information by them. Additionally, You agree that We may use and disclose all such information so submitted to such third parties in the same manner in which We are entitled to use and disclose any other information You submit to Us.
Any third party with whom We are allowed to share Your personal information is authorized to use Your personal information in accordance with Our contractual arrangements with such third parties and in accordance with their own privacy policies, over which We have no control, and You agree that We are not responsible or liable for any of their actions or omissions. Those who contact You will need to be instructed directly by You regarding Your preferences for the use of Your personal information by them.
Location Data (Riders & Drivers)
Location data (riders and drivers). The STEER Application collects precise or approximate location data from the rider’s and driver’s mobile device, when enabled to do so. STEER collects this data from the time a user logs into the application, to when a ride is request, accepted, started and finished. STEER uses this data to enhance the experience and use of the app, to improve real-time driver tracking, improve pick-ups and drop-offs and to detect and prevent fraudulent activities. STEER collects the driver location data, and associates each driver’s data collected to a trip the corresponding rider to help customer support, produce receipts and ride history for the customers.
How We Use Demographic Data
How to Edit Your Information
STEER provides You with the ability to access and edit Your personal information. To update Your personal info, click Settings in the STEER menu. There You can view, update and correct Your account information.
So that We can protect the integrity of sensitive data, there are certain pieces of information, such as Your age, that You cannot alter Yourself.
Our databases automatically update any personal information You edit in Your profile, or that You request We edit. Information transmitted through boards, chats, polls or through any other means remain in Our databases and become the property of STEER upon submission. Keep this in mind if You decide to communicate personal information through any of these applications.
STEER provides Users the opportunity to opt-out of receiving future communications from Us and Our partners at the point when communications such as email, SMS messages and other forms of communication are received. STEER gives Users the option to remove their information from Our database, to not receive future communications or to no longer receive Our service.
Special Cases in Which We Share Personal Information
Our Security Precautions
Your STEER Profile is password-protected so that only You and authorized STEER employees have access to Your account information. If You have registered for STEER using Facebook Connect, then Your login and password shall be the same as Your Facebook login and password. In order to maintain this protection, do not give Your password to anyone. STEER staff will never proactively reach out to You and ask for any personal account information, including Your password. If You share a computer, You should sign out of Your STEER account and close the browser window before someone else logs on. This will help protect Your information entered on public terminals from disclosure to third parties.
STEER has security measures in place to protect against the loss, misuse and alteration of the information under Our control. Your information may be transferred to and maintained on computer networks which may be located outside of the state, province, country or other governmental jurisdiction in which You reside, and the country or jurisdiction in which these computer networks are located may not have privacy laws as protective as the laws in Your country or jurisdiction.
To enhance your experience on the STEER web properties, many of our web pages use “cookies”. Cookies are small text files that we place in your computer’s browser to store your preferences. Cookies, by themselves, do not tell us your email address or other personal information unless you choose to provide this information to us by, for example, registering at one of our sites. Once you choose to provide a web page with personal information, this information may be linked to the data stored in the cookie. A cookie is like an identification card. It is unique to your computer and can only be read by the server that gave it to you.
Cookies save you time as they help us to remember who you are. Cookies help us to be more efficient. We can learn about what content is important to you and what is not.
If you want to control which cookies you accept. You can configure your browser to accept all cookies or to alert you every time a cookie is offered by a website’s server. You can set your browser option so that you will not receive cookies and you can also delete existing cookies from your browser. You may find that some parts of the site will not function properly if you have refused cookies.
Please be aware that if you do not configure your browser you will accept cookies provided by this website.
How to see cookies that you have accepted. You can configure your browser to accept all cookies or to alert you every time a cookie is offered by a website’s server.